31 App Usage Statistics to Understand Modern Times Better

app usage statistics

Nowadays people seem to be glued to their phones. We use them at home, school, work, while we eat, and when we’re in bed. According to the app usage statistics, millions of people around the world use phones on a daily basis and keep the app market thriving. In fact, studies have shown that people spend 90% of their phone time on various apps.

Every day an increasing number of people become phone and tablet users, which raises the popularity of said apps. Judging how this popularity will not cease in the foreseeable future, we compiled a list of the most fascinating statistics and facts about app usage.

Top 10 Fascinating App Usage Statistics and Facts:

  • There are over 2.7 billion smartphone users.
  • Google Play Store currently offers its users 2.47 million apps.
  • In 2017, users have downloaded 178 billion apps.
  • There are 8.7 million mobile phone app developers in the world.
  • For 69% of millennials, social media apps are the most important ones.
  • More than 50% of US app users download 0 apps per month.
  • Free apps generate 98% of the global app revenue.
  • Apps statistics show that consumers have spent $86 billion on apps.
  • At the end of March 2018, education apps were the most popular apps on Google Play Store with 8.29% of active users.
  • Around 65% of Apple app downloads come from users who browse the App Store.

If you’re someone who wants to develop an app, improve an already existing one, or you just love reading interesting statistics and facts, keep scrolling.

General Statistics and Facts About Apps

1. There are over 2.7 billion smartphone users.


It’s no wonder that the app market is thriving. With billions of smartphone users all around the world, app usage is growing at a steady pace, and so is smartphone penetration. Moreover, there are no signs of smartphones either stopping or slowing down in popularity anytime soon.

2. Google Play Store currently offers its users 2.47 million apps.


As the Android app usage statistics for the third quarter of 2019 show, Google Play Store is leading with the number of apps available for download. Apple’s App Store takes second place, with 1.8 million apps for iOS users. Free versions of these apps generate revenue by offering their users premium features or selling ad space.

3. The Amazon App Store has just under 500,000 applications.


Amazon App Store may not be as big as Google Play Store and Apple App Store, but this is not an insignificant number, as the app statistics show. Amazon App Store doesn’t support iOS, but it can become a serious competitor for the Android app market in a matter of no time.

Namely, developers who put their apps on Google Play Store only, miss out on a seriously big market and on customers who exclusively browse the Amazon App Store.

4. In 2017, users have downloaded 178 billion apps.


This is an enormous jump compared to 2016 when users downloaded 143.7 billion apps. Mobile app statistics for 2017 support the claim that popularity is growing fast, with 178.1 billion downloaded apps. The following year was also a great success for the app market, with 194 billion downloaded apps.

5. It’s estimated that by 2023 mobile apps will generate over $935 billion in revenue.


In 2014, the global revenue for all smartphone apps was $97.7 billion. By 2018, it grew to $365.2 billion, and some of the latest statistics show that app popularity will generate more than $935 billion by 2023, both through paid downloads and in-app advertising and purchases.

6. Smartphone users spend 87% of their overall time on apps.


In comparison, smartphone users spend only 13% of their time on the internet. In other words, for every hour an average user spends on the web, they spend another seven hours on apps. As we can see from mobile app vs mobile website statistics, mobile app and mobile web usage are becoming more and more lopsided.

7. There are 8.7 million mobile phone app developers in the world.

(Glance Creative Agency)

Globally, there are approximately 19 million people who develop software and almost half of them develop mobile apps. This is an extremely popular career choice and the average age for developers is approximately the same for all countries in the world. According to apps stats, millennials make up for the majority of app developers.

8. Average smartphone users spend 97% of their time in their top 10 apps.

(DZone Web Dev)

Moreover, they spend 50% of their time in only one app. As the average time spent in an app increases, the number of used apps slowly declines. In addition, approximately 38% of this time is spent on social media and music apps, as mobile device usage stats report.

9. Approximately 87% of Internet users have a smartphone, making it the most popular medium for apps.

(Glance Creative Agency)

PCs and laptops are still in use, with 91% of people actively using a laptop. However, smartphones are the most popular medium for apps, even though 53% of Internet users have a tablet. Additionally, only 9% of Internet users have a smartwatch, making it the smallest part of the mobile app market size in 2018, and the least likely source of market value.

10. Smartphone games had 2.2 billion downloads just in the first quartal of 2019.


Gaming is by far the most popular and most downloaded app category in both the Google Play Store and the Apple App Store. Photo and video categories are right behind with approximately 570 million app downloads each. There’s a strong demand for the gaming category and developers are grabbing every chance they get.

Mobile App Usage Demographics

11. In 2017, people aged 18 to 24 spent 66% of their digital media time in apps.


Research has shown that the younger generations are more likely to spend their digital media time on their mobile phones, whereas the older generations most often use their desktop computers. Furthermore, people aged 18 to 44 spend 50% of their digital media time on mobile phone apps.

12. On average, people aged 18 to 24 spend 3.1 hours a day using phone apps.


Statistics on mobile app usage by age report that the 18–24 age group is using apps the most. On average, they spend 93.5 hours every month using various apps. Right behind them is the 25–34 age group, with an average of 2.6 hours per day, or 85.6 hours per month. People older than 65 use apps the least, with an average of 1.6 hours per day, or 42.1 hours per month.

13. About 76% of millennials believe that their phones would be useless without apps.


Mobile app user statistics additionally reveal that 74% of millennials open an app whenever they’re bored. They’ve become dependent not only on their phones but on their apps as well. Furthermore, an astounding 63% of millennials open a notification the moment they receive it.

14. Millennials are 3 times more excited about new apps than the older generations.

(DZone Web Dev)

Research shows that more than 2 in every 3 millennials are constantly looking for new apps or new ways to do more with the apps they already have. Conversely, mobile app usage statistics report that only one-fourth of app users aged 55 and older are looking for new apps, and the remaining three-fourths are satisfied with the apps they already have.

15. About 60% of female gamers use their phone for games on a daily basis, compared to 47% of male gamers.

(Social Media Today)

Additionally, more female users say that the gaming category is their favorite, compared to male users. Moreover, women also use more social media apps, 27% compared to 22% of males, as the mobile app usage statistics from 2017 show. For apps with proper UX design, these numbers are definitely higher.

Nevertheless, 25% of male users use music apps, compared to 23% of female users. Male users also use travel apps more than female users, 10% and 4% respectively.

16. For 69% of millennials, social media apps are the most important ones.

(DZone Web Dev)

Communicating with others is the most important thing for millennials. This is the most used app category for this demographic, and as the statistics about the most popular app categories for 2019 reveal, the second most popular app category for 55% of millennials is messaging.

17. Approximately 21% of millennials delete an app if they don’t like the app logo.


Logos matter – just think about how logos of powerful companies are closely connected to the businesses themselves. And this goes for small companies and for simple apps. No matter the functionality and the benefits the app can give them, millennials delete the app if they don’t like the way it looks on their home screen or if its design doesn’t match the color scheme on their screen.

Apps Download Statistics

18. More than 50% of the US app users download 0 apps per month.


Despite the fact that the total number of downloaded apps is on the rise, and that the number of smartphone users is increasing every day, more than half of US app users don’t download any new apps. The reason for this may be that the app market has reached its zenith after 11 years of development and that its users have already found all the apps they need.

19. App download statistics reveal that Facebook and Google own 8 out of 10 of the most-used apps.


Out of the ten most popular apps, Facebook owns three (Facebook, Facebook Messenger, and Instagram), whereas Google owns five (YouTube, Google Search, Google Maps, Google Play, and Gmail). The remaining two are Snapchat and Pandora.

20. The top 3 app stores in 2018 were Google Play Store, Apple App Store, and Windows Store.


The Google Play Store and Apple App store were the most popular. As the apps downloads statistics report, they had 2.1 million and 2 million apps available for download, whereas the Windows Store had only 669,000 apps. The Amazon App Store offered 450,000 apps, and the BlackBerry World had 234,500 available apps.

21. Free apps generate 98% of the global app revenue.


The greatest majority of app downloads are free; still, people who pay to download apps use them more often, and for longer periods of time as they want to get their money’s worth.

22. Apps statistics show that consumers have spent $86 billion on apps.


Every day people are spending more money on apps thanks to the increase in smartphone use. The iOS platform has a greater app revenue than the Android platform, but they have both increased their revenue for approximately 35%, compared to 2017.

23. Business apps are the second most popular app category with 9.77% of active apps.

(Space-O Technologies)

Taking into account the average app downloads per month and the number of active users, gaming and business are the two most popular app categories on both the Google Play Store and the Apple App Store, even though there are 2.5 times more gaming apps than business apps.

24. More than 50% of people find new apps through their friends and family.


Nevertheless, a great number of apps are also discovered through the app stores. According to the mobile app download statistics, 48% of people discover new apps while browsing the app stores. In addition, 34% of users have discovered new apps because the app store has recommended it to them.

25. At the end of March 2018, education apps were the most popular apps on the Google Play Store with 8.29% of active users.

(Space-O Technologies)

The second most popular category was entertainment, with 7.43% of active users, according to the Android app statistics. Right behind entertainment was business, with 6.96% of active users, lifestyle with 6.73%, and tools with 5.45% of active users. Maps and navigation, medical, action, and food & drink categories were the least popular, with barely over 1% of active users.

26. Apple Music and Spotify have 18% of the total app usage time.

(Space-O Technologies)

This makes them the second most popular category, right after the social media apps, which have 20% of total app usage time, according to the Apple app usage statistics. Multimedia and gaming apps come third, with 10% of total app usage time, and maps have the least total app usage time.

27. Around 65% of Apple app downloads come from users who browse the App Store.

(Social Media Today)

Most commonly, users have two methods when searching for new apps. Either they search categorically, typing phrases like “train schedule,” or “free games” — research has shown that these users typically aren’t sure what they want exactly — or, as the iPhone app usage statistics show, navigational searches where users type in exactly what they’re looking for, like “Whatsapp,” or “Candy Crush Saga.”

28. Only 65% of users have game apps on their phones.

(DZone Web Dev)

Even though this is the most downloaded app category, only 65% of users have a game on their phone. On the other hand, more than 90% of users have a web browser, social media and utility apps, various communication apps, and entertainment apps, as the app usage statistics report.

29. In 2018, the Apple App Store had only a 3% increase in app downloads.


On a global level, more app downloads come from the Google Play Store than from the Apple App Store. However, both stores had an increase in app downloads in 2018 — the Google Play Store had a 14% increase, while the Apple App Store had a minor 3% increase in app downloads, according to the latest iOS app usage statistics.

30. More than 1 million users downloaded a fake Whatsapp in 2017.

(Social Media Today)

In the same year, various Android malware has collected more than 4.2 million downloads. Additionally, more than 95% of apps have small issues, 45% have high-risk issues, and an astounding 35% have issues critical for security. Moreover, 70% of users are worried that their personal information will be shared without their approval, according to smartphone apps statistics.

31. About 99% of apps with abusive content are removed before anyone downloads them.

(Social Media Today)

Furthermore, in 2017, Google has removed more than 700,000 deceptive apps, which was 70% more compared to the number of apps they have removed the previous year. Likewise, Google has also banned more than 100,000 bad app developers from the Google Play Store, which shows its users that they take the app security seriously.


How many apps are downloaded a day?


The demand for different apps and different categories and niches is rapidly growing, and so is the number of daily downloads. In the last two years, the demand has risen dramatically, and the number of daily app downloads in the Google Play Store reached 250 million for 2019.

How do I see app usage on my phone?


iPhone users can check their app usage if they go to their phone settings menu. From there, they should click the battery option, and scroll down to the “Battery Usage by App” section. There, they will be able to see the battery usage time for each app they have on their iPhone.

How much time have I spent on my Android app?


Checking the app usage time for Android apps is similar to the one for iOS apps. The user first has to go to the phone settings and click the battery option. From there, they should select the “Data Usage” option, where they can see the app usage time for every app on their phone.

How do I limit app usage?

(How-To Geek) (Gadgets 360)

The newest Android devices have the Digital Wellbeing option, which is Google’s feature for managing screen time and can be found in the settings menu. It monitors how much time the user spends on apps, and offers the option to limit app usage.

iPhone users can limit their app usage time by going to the phone settings menu and selecting the Screen Time option. From there, they can add a limit for every app on their iPhone.

The Bottom Line:

App usage statistics show us that even though apps, as we know them today, are more than 10 years old, they won’t be any less popular in the foreseeable future. Every day newer and better apps are being developed that aren’t only for entertainment and relaxation purposes but can also help us in business, education, and other equally important parts of our lives.
With millions of daily downloads and users, the app market industry will surely be popular for many more years to come.

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