User experience or UX is one of the essential parts of any website. It stands to reason that your users should enjoy their stay on your website as, after all, you made it for them! Naturally, this is what Google thinks as well — hence why UX is one of the top SEO factors in … Read more
Ever wonder why most luxury vehicles are black? Or why the majority of feminine products on the market come in pink packaging? It’s because of color psychology and the way our brain associates black with sophistication and pink with nurture and femininity. Although the actual intensity of these effects is somewhat debatable, the influence of … Read more
A logo is more than just a pretty image that represents a brand; above all, it is a visual representation of the company’s core values and beliefs. Nonetheless, throughout the years, many brands have decided to switch things up and make new adjustments to their iconic logos, whether it be to raise brand awareness or … Read more