30 Essential LinkedIn Statistics and Facts for 2020

linkedin statistics

If you ever felt like social media was taking up too much of your free time, the following LinkedIn statistics will convince you otherwise. LinkedIn — like other social media — excels at boosting traffic, engagement rates, and deals for your brand.

Overall, the recent buzz surrounding LinkedIn caught our attention — hence why we’ve compiled all the latest stats in a single article to help you improve your marketing game and stay ahead of the competition.

To learn more about LinkedIn and all of its potential benefits, just keep on reading.

Top 10 Most Intriguing Linkedin Facts and Stats

  • LinkedIn shares 65.6% of its user base with Twitter.
  • 45% of LinkedIn users operate in upper management.
  • HR takes the 25th place on LinkedIn’s list of top industries.
  • LinkedIn ranked 6th on the customer satisfaction list.
  • LinkedIn is the most trusted social network since 2016.
  • Forbes named LinkedIn the second-best employer for new grads.
  • The US, UK, and Canadian LinkedIn users can now see their potential salaries.
  • Africans add new LinkedIn connections faster than Europeans.
  • LinkedIn’s SlideShare has 80 million unique viewers per month.
  • AI Specialist is the top emerging job in 2020.

The Latest LinkedIn Figures

1. Microsoft is the fifth most followed company page on LinkedIn, according to LinkedIn statistics.


With 7.8 million followers, Microsoft is fifth, whereas LinkedIn (8.2 million) is fourth on the list. What’s more, Ted Conferences are at the very top with 12.5 million subscribers and Google and Amazon take second and third place with 12.1 and 8.6 million followers, respectively.

2. Bill Gates is 13.4 million followers ahead of Jeff Weiner on LinkedIn.


Bill Gates has 23.5 million followers on LinkedIn, as of December 2019, which is 13.4 million followers more than the LinkedIn CEO Jeff Weiner (10.1 million). Bill Gates has joined LinkedIn in 2013 and bought it in December 2016 for $2.6 billion.

3. LinkedIn growth rate stats reveal a 37% rise in revenue after the acquisition by Microsoft.

(Geek Wire)

In 2019, LinkedIn reported a staggering $6.8 billion in revenue. This is an increase of $1.5 billion since 2017 — or a 37% rise in revenue since the acquisition by Microsoft in December 2016.

4. LinkedIn reached a new record engagement rate in 2019.

(Social Media Today; Thrive Agency.com)

LinkedIn implemented changes to its feed distribution algorithm to reach audiences with low activity. This move generated a 24% growth in year-over-year engagement levels. The company’s recent page update (0.054% engagement rate) is currently outperforming Twitter (0.03% engagement rate).

5. LinkedIn accounts for over 2 million posts per day, LinkedIn statistics reveal.

(NY Times)

An estimated 77.5 million unique LinkedIn users log in daily; 16.5 % of these come from the Android LinkedIn app. Overall, LinkedIn has around 310 million active monthly users of which 40% visit the platform on a daily basis.

6. LinkedIn’s SlideShare has 80 million unique viewers per month.

(Slide Share)

LinkedIn’s own hosting service, SlideShare, is reserved for professional content sharing. More than 38 million active subscribers share presentations, infographics, documents, and videos on a daily basis, contributing to its rapid rise in popularity.

With over 80 million unique viewers per month and around 18 million uploads over 40 different content categories, as per LinkedIn profile stats, SlideShare is on fire at the moment.

7. LinkedIn shares 65.6% of its user base with Twitter.


Since more than half of LinkedIn’s user base overlaps with that of Twitter, a small comparison is needed. According to Alexa, LinkedIn is highly successful in organic (unpaid) search referrals (22.5%) compared to Twitter (15.4%). Nevertheless, Twitter compensates by having 3 million referral sites driving traffic back to Twitter, whereas LinkedIn has only 1.1 million.

8. 45% of LinkedIn’s ad revenue comes from native ads, according to LinkedIn stats.


Ads that offer content highly relevant to the general purpose of the site — native ads — are incredibly popular among social marketers due to their effective lead generation. In fact, LinkedIn has 277% higher conversion rates compared to other social media platforms.

LinkedIn Jobs Stats & Facts

9. 45% of LinkedIn users operate in upper management.

(INC; Hootsuite.com)

LinkedIn user data claims that some 90 million senior-level influencers use LinkedIn to promote their enterprise. In addition, 45% of LinkedIn users are actually managers looking for quality, professional LinkedIn business content to inform themselves and others.

10. AI Specialist is the top emerging job in 2020, as per LinkedIn users stats 2019.


The most promising jobs for 2020 include AI specialists, robotics engineers, and data scientists. Over the past 5 years, these were the fastest-growing job positions on LinkedIn.

11. 89% of HR managers on LinkedIn fill a job position in less than 4 weeks.


LinkedIn professionals offered over 20 million jobs in October 2019. What’s more, LinkedIn specialists claim that October is the best month for job seekers. According to stats, Monday is the best possible day to make yourself visible to HR managers when applying for a job on LinkedIn.

12. 50% of all social traffic to B2B websites is due to LinkedIn leads, LinkedIn statistics for businesses show.

(Thrive Agency.com)

B2B marketers use it as their main content distribution channel in 97% of cases. Twitter and Facebook are the second and third choice for B2B companies according to several studies. In addition, some 30 million companies are, in fact, LinkedIn business account users from about 148 different industries.

13. Information Technology and Services is the top LinkedIn industry sector.


LinkedIn accounts for 19 million users in the Information Technology and Services industry sector — the most popular industry on LinkedIn for 3 years in a row. LinkedIn profile statistics show that the web development industry encompasses 4.9% of all LinkedIn users, followed by hospital and health care (3.7%) and the construction industry (3.6%).

14. HR takes the 25th place on LinkedIn’s list of top industries.


HR ranked 3rd among all LinkedIn industries in 2016, accounting for 3.9% of all users. However, in 2019 it plummeted all the way down to 25th place on the list of most popular industries with 4.7 million users. Hence, this just goes to show how the platform expanded as a social network, rather than just a mere recruiting tool.

LinkedIn Facts Concerning Rankings

15. LinkedIn is the 27th most popular website in the US in 2019.


LinkedIn holds the 27th place in the US on the list of best websites, according to Alexa, with an average session of 10 minutes and 16 seconds and 8,470 daily page views. Moreover, 78% of LinkedIn visitors are interested in the computer and technology sector. In fact, 28% of people check out a company’s LinkedIn page before applying, according to branding stats.

16. Forbes named LinkedIn the second-best employer for new grads.

(Statista; Forbes)

Forbes has named LinkedIn the second-best employer in 2019 following LinkedIn recruiting statistics. The survey — entailing both direct and indirect recommendations of over 10,000 US graduates — achieved a score of 95.06%, which is just below Trader Joe’s score of 98.97%.

17. LinkedIn ranked 15th on the list of most popular social networks per active user.


In October 2019, LinkedIn ranked 15th on the list of most popular social networks worldwide, according to the number of active users in the LinkedIn user base. Facebook is still at the very top with 2.41 billion active users, whereas LinkedIn active users are more in the range of 300 million.

18. LinkedIn ranked 6th on the customer satisfaction list.


LinkedIn shares 6th place with Twitter on the customer satisfaction list done by the American Customer Satisfaction Index (ACSI). In 2019, Pinterest offered customer satisfaction of 80 index points for social media users, ranking first, whereas LinkedIn takes the 6th position, just two places above Facebook (63 index points).

19. More LinkedIn facts (2019) — LinkedIn has been the most trusted social network since 2016.

(Business Insider)

An online survey done by Business Insider shows that LinkedIn has been the most trusted of all social networks for 3 years in a row. Still, there is a lot of room for improvement in the following categories: shareability, user experience, and relevance.

LinkedIn Figures for the US

20. 36.5% of LinkedIn traffic comes from the US.

(Business of Apps)

LinkedIn users by country statistics show that the US leads in the number of active LinkedIn users; around 160 million accounts. Nevertheless, site traffic comes from the rest of the world as well; for instance, India accounted for 17.8% of the traffic in 2019 with some 50 million users.

21. 27% of US adults have a LinkedIn account.

(Business of Apps)

29% of US men, compared to 24% of US women, use LinkedIn. The total number is around 160 million US users.

22. 60% of Americans with incomes greater than $100,000 use LinkedIn.


A recent survey found that the number of LinkedIn users in 2019 increased proportionally to the annual income per household. Only 27% of US citizens that earn under $30,000 have a LinkedIn account, whereas more than half of Americans earning 100,000 and more use LinkedIn

23. Only 11% of Americans aged 65 and over use LinkedIn.

(Pew Research)

LinkedIn data shows that the older the population the least active they are on this platform. The 50–64 age group accounts for just 24% of all LinkedIn users whereas those older than 65 make only 11% of the share of users. Interest is rising with the younger generations (18–29) which represents 28% of users, yet LinkedIn network statistics show that the 30–49 age group finds this platform appealing the most (out of any other age groups).

24. In 2017, 13% of all job hires were made using LinkedIn.


LinkedIn was the 3rd leading recruitment source for employers in 2017, accounting for 13% of all hires in US companies in 2017. Internal referrals and recruitment agencies hold the top spots for that year.

25. In October 2019, LinkedIn had a 63% audience reach in the US.


Having an addressable ad audience is crucial for social networks. In October 2019, LinkedIn advertising statistics show an audience spanning over 20 countries including Australia, Canada, the UK, and the US. LinkedIn had the highest audience reach of 98% in American Samoa and 89% in Iceland.

26. 4% of the total US social media ads expenditure was used on LinkedIn.


In 2018, $27 billion were spent on social media advertising in the US; in 2020 the number is expected to rise to $37 billion. Additionally, business statistics show that as much as 90% of US companies use social media for marketing purposes. Small business stats show that for some 62% of businesses, social media is their primary marketing channel.

LinkedIn Stats and Facts Around the Globe

27. The US, UK, and Canadian LinkedIn users can now see their potential salaries.

(Social Media Today)

Until 2019, the salary insights option was only available to premium LinkedIn users. Nevertheless, according to a recent announcement, free accounts in Canada, the US, and the UK will soon have access to salary information prior to applying for a job on LinkedIn.

28. Dublin Is the European HQ for LinkedIn.


With around 15,000 full-time employees, out of which more than a third are employed in Silicon Valley, LinkedIn has 33 offices around the world.

29. Africans add new LinkedIn connections faster than Europeans, LinkedIn demographics reveal.


There are now 4 billion internet users, according to current internet statistics. People in developing countries establish LinkedIn connections quicker than those in the Western world, despite the fact that LinkedIn membership in these regions is growing at a much slower pace. Furthermore, people in developing countries had longer LinkedIn sessions in 2011 — more than one visit per month.

30. 40% of all African and Middle Eastern LinkedIn connections are made overseas.


The population of these regions has the lowest geographic locality connection, with 40% of their outbound connections being made outside their regions, mostly out to Europe and the US.


How many users are there on LinkedIn in 2019?


As of 2019, LinkedIn has around 645 million users coming from more than 200 countries around the world. Since going public in 2011, it almost quadrupled its initial user base; it went from 160 million to 400 million users in just the first five years. At the moment, the future looks bright indeed for this social media network.

Who has the most followers on LinkedIn in 2019?

(Guinness World Records)

Sir Richard Branson (from the UK) had the most LinkedIn followers when individual profiles are concerned. As LinkedIn information from April 2019 confirms, his profile was followed by 15,732,651 users.

What’s more, Branson surpassed 1 million followers in November 2012, becoming the first user with more than a million followers and earning a place in the Guinness Book of World Records. As for business profiles, TED Conferences are at the top, with 1.2 million followers.

How fast is LinkedIn growing?


Over the course of 17 long years, LinkedIn has evolved from a simple job searching website to a huge social network with tons of quality content, veteran influencers, and plenty of networking opportunities. Social media traffic stats show that Linked is growing rapidly, gaining over 62 million new users each year.

Which countries use LinkedIn the most?


The US is the country with the most LinkedIn users, according to recent statistics, going above the 160 million threshold as of October 2019. Next in line is India with more than 50 million users, and China with approximately 42 million users.

Honorable mentions include Brazil (34 million), the UK (25 million), and France (16 million).

How much does LinkedIn cost?


In 2016, Microsoft bought LinkedIn for a staggering $26.2 billion. The nominal price of shares was $49, but the deal was struck when they had a value of $196 per share.

In addition, LinkedIn earns most of its revenue from ads; meaning, it’s generally free to use. There are premium packages, though, ranging from $29.99 per month to $199.95 per month, depending on your business needs.

What age demographic is most likely to use LinkedIn?


Globally, over 60% of the LinkedIn user base belongs to the age group 25–34. In the US, 37% of the people ages 30–49 use LinkedIn, more than any other age group. Users aged 65+ are the least present, representing only 5% of the users worldwide. In addition, there’s growing popularity for LinkedIn use among people in the 18–29 age group as well.

What is a good number of likes on LinkedIn?

(Cultivated Culture.com)

Social media engagement is more than just the number of likes. Still, if you’re trying to build an audience for yourself, a minimum of 50 likes per post is a good starting point. Market specialists claim that once a post reaches around 100 likes, every new 5 likes bring in an additional 2,000 viewers to your post.

What is considered a lot of views on LinkedIn?


Going viral on social media can bring in a lot of traffic and generate tons of new followers. Now, when LinkedIn is concerned, a post is considered “viral” when it surpasses 100,000 views, engages the audience for more than 2 days, and has above 100 likes, comments, and re-shares for a profile with less than 10,000 followers.

What is the average number of LinkedIn connections?


Individual LinkedIn subscribers have an average of 400 first-degree connections. But for corporate accounts, the average is around 930 connections per profile.


With the increasing competition in every job sector there is, job seekers (and hunters) need all the help they can get! Enter LinkedIn.

This just goes to show that LinkedIn is so much more than a mere job-seeking platform; it can potentially open the door to many (global) business opportunities. Now that you’ve equipped yourself with these insightful Linkedin statistics, you can play your cards right and make the most out of this social network for years to come.

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