The Perfect Couple: How UX Impacts CRO (Infographic)

User experience or UX is one of the essential parts of any website. It stands to reason that your users should enjoy their stay on your website as, after all, you made it for them!

Naturally, this is what Google thinks as well — hence why UX is one of the top SEO factors in 2020 and beyond.

What’s more, we thought it a good idea to take a look at user experience statistics to show you just how crucial it is to give serious thought to your user experience. Additionally, by the end of this article, you’ll familiarize yourself with how to make the necessary improvements, leading to lower bounce rates and higher user satisfaction.
If that wasn’t enough, you’ll also see some fantastic figures you probably didn’t know about before!

Yet, before we get to all the interesting stuff, let’s take a quick look at some of the best stats we’ve found while researching this piece:

The Top 10 User Experience Statistics — Editor’s Pick:

  • 70% of enterprise CEOs feel that UX and CX are vital differentiators among competitors.
  • 53% of customers think that the brands they buy from fail to meet their user experience standards.
  • 68% of people leave a brand because they believe that the company doesn’t care about them.
  • 54% of marketing experts believe that cluttering your website is the biggest obstacle to having a good user experience.
  • 77% of landing pages on the web are home pages, user experience stats reveal.
  • 85% of people feel that a mobile version of a website should be better or at least as good as its desktop counterpart.
  • 52% of users state that they are unlikely to engage with a company if they provide a poor mobile experience.
  • 40% of people leave a page if it takes more than 3 seconds for it to load.
  • Websites that are slow to load cost retailers around $2 billion each year.
  • Strategic UX can potentially increase conversion rates by as much as 400%.

The Perfect Couple - How UX Impacts CRO (Infographic)

The Most Important UX Statistics for 2020

1. 70% of enterprise CEOs feel that UX and CX are vital differentiators among competitors.

(Userzoom)

Only 15% don’t agree that UX and CX matter, while the remaining 15% are uncertain. All in all, according to these stats, UX matters if you want to stand out among a whole host of companies offering the same product or service.

2. 35% of the total earnings in eCommerce are not earned due to poor UX.

(Amazon Web Services)

According to Amazon Web Services, companies lose a total of $1.42 trillion because of poor UX. Let that sink in, $1.42 trillion for a simple problem that can be easily fixed. The latest user experience statistics show that the total projected numbers for the year 2020 (global eCommerce earnings) are set to reach $5.47 trillion. With great UX all-round, that number could reach almost $7 trillion.

3. On average, people use 2.23 devices at the same time.

(Adobe)

It’s a brave new world indeed! People used to utilize only a PC or perhaps a phone; now, it seems that an overwhelming majority use more than two devices at the same time. That just goes to show how important it is to provide sound UX for various devices.

4. 53% of customers feel that the brands they buy from fail to meet their user experience standards.

(Acquia)

According to some poor user experience statistics, half of the people surveyed feel that the brands they interact with and buy from don’t have good UX. This number is interesting when you compare it to the fact that 87% of marketers believe they meet the market standards for user experience. So, if you believe your UX is good, it probably means that it could use some room for improvement!

5. A good UX design can yield improved conversion rates of up to 400%.

(Forrester)

If you want more conversions, now you know what you need to do! Create a better UX design of your website, and enhance your user interface while you’re at it, as the same user experience statistics state that a great UI can raise conversion rates by as much as 200%.

6. Most web pages are around 1.88 MB in size (on average), despite the recommended amount being 500 KB.

(MachMetrics)

If you don’t already know, page weight and load times are very related. The total size of the files on your site can significantly influence how fast its pages load. For that reason, it’s vital to ensure your site’s visuals don’t bloat it with too many megabytes.

7. 68% of people leave a brand because they think that the company doesn’t care about them.

(Uxeria)

These interesting user experience stats suggest that a big part of a good UX is respecting your customers. People don’t like giving money to corporations that don’t respect their users — hence why you need to make sure you understand the needs of your customers.

8. 54% of marketing experts believe that cluttering your website is the biggest obstacle to having a good user experience.

(iab)

Nobody likes ads on websites, but that doesn’t mean websites shouldn’t have them. Despite hating them, users are well aware that these ads are the sites’ lifeblood. Without them, they wouldn’t be able to continue — hence why most people tolerate them.

Nevertheless, that doesn’t mean you should go overboard; adding clutter will just hamper your frictionless UX and get people to stop using your site entirely. To achieve that frictionless user experience and still earn money from ads, make sure they target the right audience and be careful not to block other content on the website.

Essential Stats on Landing Pages (UX)

9. 77% of landing pages on the web are home pages.

(Nifty Marketing)

It seems that this is the norm, but it doesn’t mean it’s right. If you do the same, you miss out on a ton of benefits real landing pages provide. For example, according to HubSpot UX trends for 2018, having 10 to 15 landing pages can increase the number of your leads by 55%, which is no small number. So, never use your home page as your landing page if you want to have more leads and an exceptional UX design.

10. Your landing page has only 8 seconds to make an impression on a person.

(InteractiveMarketing)

Eight seconds is how long it takes a user (on average) to leave a landing page that they don’t like. So, according to these important landing page statistics on UX, you need to downsize your landing pages and leave only the most vital information on them, including a killer call to action.

11. Only half of all landing pages are optimized for mobile devices.

(Adobe)

According to some older statistics from Adobe, precisely 50% of landing pages are mobile-friendly. We doubt that this has changed much in the past few years, so you can get ahead of your competition significantly by fully optimizing your landing pages for mobile devices.

Mobile User Experience Statistics You Should Know About

12. 67% of users state they would rather buy a product or a service on a mobile-friendly site, even if it means switching brands.

(Google)

If you want to improve the UX on your website, you have to make it mobile-friendly and easy-to-navigate. By doing that, you will improve customer engagement and get more people to buy from you instead of your competitors.

13. 85% of people feel that a mobile version of a website should be better or at least as good as its desktop counterpart.

(Sweor)

We all now know that mobile is more important than desktop, and these mobile web browsing statistics prove it further. If you want your website to succeed, you need to make sure the mobile version of the site is spotless, to say the least. People usually browse the web on their phones nowadays, and they appreciate companies more if their mobile websites are as good as their desktop versions.

14. Most users say that having to enlarge the screen on their phones to click a link or a button is the most frustrating thing in their engagement with ecommerce sites.

(MultiChannelMerchant)

A lot of things can be frustrating on websites, as most users can attest to, but this just has to be the worst one, according to several user experience statistics trends from 2016. As you can assume, this frustration stems from pages that fail to optimize their buttons and links for mobile users.

Apart from this, other prominent user frustrations include slow-loading pages, tiny text, having to use the full site version to find something, small pictures, and a complicated checkout process.

15. 50% of people will use a website less if it isn’t mobile-friendly.

(Google)

Google knows best; seeing how it is the company that ranks your site, you should probably head their words. Their statistics on UX from 2012 stated that half of all online people would ditch a business they liked if their site was not fully mobile-friendly. Around the same percentage of people (48%) also stated that they felt annoyed when they got to a site that wasn’t mobile-friendly.

Some seven or so years later, and the matter hasn’t dropped in prominence (on the contrary); this just goes to show how vital mobile-friendliness is for user experience. So, strive to optimize your site for phones as much as you possibly can.

16. 52% of users state that they are unlikely to engage with a company if they provide a poor mobile experience.

(Google)

According to Google’s detailed website user statistics, as many as half of all Internet users value mobile-friendliness so much that they would stop interacting with a company if their mobile experience was not as good as it should be. 

Google data and stats like these are one of the main reasons as to why this company places so much importance on mobile-friendly websites and why they reduce the rankings of sites that are not sufficiently mobile-friendly.  

17. 74% of people say that they will most likely return to a website that’s optimized for mobile.

(Red Website Design)

These UX statistics from 2018 paint a clear picture, but if the previous stat wasn’t enough to adequately portray the importance of fully optimizing your website for mobile, then this one definitely will! We can’t stress enough how vital mobile-optimization has been in the past few years and how crucial it continues to be. So, never disregard optimizing your website for mobile, or your users will leave it.

Vital User Experience Statistics on Speed and Loading Time

18. Sites that load in less than five seconds tend to get 25% higher ad viewability than sites that load in 19 seconds.

(Hobo Web)

Essentially, the faster your website, the more users view ads, leading to higher ad revenue for your business.

19. 40% of people leave a page if it takes more than 3 seconds for it to load.

(Neil Patel)

According to Neil Patel’s research, almost half of internet users are extremely likely to leave your website if it’s speed is too slow.

However, that’s not all. Another interesting part of his UX statistics is that 47% of people expect a website to load in less than 2 seconds. Up to 2 seconds is the number most SEO experts agree upon. So, if you want your site to offer exceptional UX, make sure it’s fast.

20. For every second more your site takes to load, you get a 7% reduction in conversions.

(Neil Patel)

One second is not much, but a 7% lower conversion rate is certainly enough to consider improving the responsiveness of your site. These important UX statistics show just that. A 7% lower conversion rate can equal thousands of dollars lost, so you should make sure your site is “up to speed.”

21. 27% of online shoppers in the US abandon an order altogether because of the too long or too complicated checkout process.

(Amazon Web Services)

On top of that, 35% say that they abandoned an order because they needed to create an account to continue with the process. Good UX examples show us that the average ROI is $100 for every $1 spent. That’s essentially an ROI of 9,900%!

22. 53% of people abandon a page on mobile if it takes more than three seconds to load.

(Toptal)

Yes, speed is truly important, but it’s even more important on phones. Nowadays, a lot of people have high-speed Internet connections, so it’s no wonder that they are impatient with websites.

23. Websites that are slow to load cost retailers around $2 billion each year.

(Toptal)

That’s $2 billion down the drain due to websites being only a few seconds slower (than they should be).

Vital Stats on CRO and UX (Conversion Rate Optimization and User Experience)

24. The average conversion rate of a typical website is 2.35%.

(WordStream)

According to the latest stats, an average website can only hope for less than a 3% conversion rate. However, they also state that the top 10% of companies in the world have three to five times higher conversion rates. Therefore, aiming for higher numbers than average is essential! The top 10% of companies usually have conversion rates of 11.45% or more, but the top 25% have 5.31%, which is a more realistic number for the average business.

25. Strategic UX can potentially increase conversion rates by as much as 400%.

(Forbes)

Despite there being a big difference between UX optimization and CRO, the two can be the same in many aspects as long as you’re strategic and careful about your user experience. The metrics speak for themselves and as long as you focus on creating a great UX design, you can hope for your conversions to increase accordingly.

26. The average conversion rates in ecommerce are 3.94% for computers and 1.84% for mobile phones.

(Smart Insights)

Tablets have similar conversion rates in ecommerce to that of computers (3.78%). Nevertheless, this doesn’t mean that mobiles are not as relevant. On the contrary, these UX/CRO stats only show that people rely on phones yet they move to computers to complete a purchase; since most people use two or more devices simultaneously, you can expect most of your customers to rely on both phones and computers.

27. By improving the mobile site’s load time from eight to two seconds, your conversion rates can increase by up to 74%.

(MachMetrics)

We already established how vital speed is for user experience, but these stats also show that speed heavily influences conversion rates. It’s one of the main connecting factors between UX and CRO.

28. 55% of respondents in a 2016 survey stated that they were planning to increase their CRO budget.

(CXL Institute)

The results come from a 2016 CXL Institute survey on CRO vs UX, and it shows how valuable CRO is, with more than half of the respondents willing to increase their CRO budgets.

29. 56% of marketers use A/B testing, making it the most popular form of CRO.

(eConsultancy)

A/B testing entails comparing different versions of a webpage against each other to determine which performs better. It is the most popular form of conversion rate optimization by far, according to the latest CRO/UX stats. They also state that another prominent form of testing today is customer feedback.

30. 68% of companies that switched to a mobile-first site said that this increased their sales.

(SAGipl)

Mobile-first policy matters greatly, as all our previous stats have shown. However, this UX vs CRO statistic confirms that your conversion rates will rise significantly if you switch to a mobile-first site.

Additional Stats on User Experience You Will Find Interesting

31. 70% of online companies fail because they had bad usability.

(Uxeria)

According to user experience statistics from 2018, poor usability is likely to doom a website. Most small online businesses struggle a lot on their way to success, but if you’re among them, make sure you improve the usability of your site. If you don’t, you’re likely to join them. So, take your customer needs into account when optimizing your website.

32. 70% of small business websites don’t have a call to action.

(Entrepreneur)

We thought that a call to action is a staple of copywriting, but it seems that most businesses fail to understand that. If you’re one of these bad UX websites, you must include a CTA in each of your blog posts to drive traffic to your product or service. What’s more, you should use a nice, rounded CTA button and a simple piece of text. A CTA is meant to bring attention to itself — hence why you need to capitalize on that!

33. 73% of brands feel they are unable to provide their users with a consistent experience across multiple channels.

(Clicktale)

If you think you are alone in failing to provide the same level of user experience across multiple digital channels, think again! These UX research statistics show that 73% of brands feel the same and some 34% stated that they weren’t successful at tying their website data with their mobile sites’ data.

34. As little as 40% of brands have personalized recommendations on their site.

(Episerver)

These personalized recommendations are usually offered based on user data that most sites collect today. However, only 40% of brands offer them, even though the Episerver and general data on brands shows they all have access to this data! The percentage is even lower for mobile apps (31%). As personalization is a trend in marketing that keeps rising in prominence, it’s important to consider offering personalized recommendations. Hence, it’s no wonder user experience experts named it the best practices in 2018

35. Around 45% of people want to see content displayed well across all devices they have.

(Adobe)

We often think about how important it is for content to be displayed well on mobile, but this stat shows how many people want that content to look well on all devices they use. The point is to provide an exceptional experience for your audience wherever they are.

36. 94% of people don’t trust websites with outdated information or design.

(Facebook)

When it comes to trustworthiness, it seems that the UX design layout and the freshness of the overall design are extremely important. At least 94% of people state that, which is almost everyone. That means that you need to make sure nothing on your site is outdated or you risk being ignored by a majority of your visitors. Plus, it just makes you look shady, and you certainly don’t want that.

37. 86% of people want to see additional information about a company’s product or service on its website.

(KoMarketing)

This figure tells us that companies are not leaving enough info on their websites. Yes, it’s also true that you shouldn’t put too much information on your website. The secret behind these responsive web design stats is stating everything you have to say about your product or service in as few words as possible.

We should also mention that users want to see contact info on your website (64% of them), while many want to see tech support info as well (59% of them).

38. You only need to conduct tests with five people to find as many as 85% of user experience issues.

(Vitamintalent)

According to the latest web user statistics, there are around 3.9 billion Internet users worldwide. That’s a lot of people, but you only need five of them to see where most of your UX-related problems are. When you consider that, ensuring your UX is near-perfect becomes a much easier and an incredibly inexpensive thing to do.

39. Fixing a problem while in development costs ten times more than in the design phase and 100 times more if you decide to fix it once the product has already been released.

(UX Planet)

These interesting UX statistics from 2017 suggest that it’s tremendously more efficient to deal with UX issues during the design phase. It’s unfortunate to deal with it in the development phase, and it’s downright terrible to do it once you release your product or service. So, make sure you plan well in advance!

40. 420 million Internet users have ad blockers, and the most common reason for that is bad UX.

(ClickZ)

You have to have ads; that part is true. However, you don’t have to implement them poorly. Most of us have stopped using banner ads as no one clicks on them (ever), but we also make sure that the ads that remain are relevant to the user and do not impede on their experience with the site. As you can see, most of these user experience statistics suggest as much.

41. 70% of people read lists with bullets while only 55% read pages without bullet points.

(Red Website Design)

If your lists don’t have bullet points, implement them as soon as possible! It’s a small and easy change to make, but one that makes a big difference for your overall UX.

FAQs

What is meant by UX design?

User experience design or UX design is the process organizations use to create a product or service that’s meaningful and relevant to their users. It can involve a lot of things, starting with the process of acquiring and integrating the product, all the way to design, branding, usability, and function.

So, UX design is a big notion with a broad scope, and it shouldn’t be confused with user interface design and usability. These two concepts are, in fact, a subset of UX design. The goal is to do everything you can with your product and provide an overall great experience for the user.

What’s the difference between UX and UI?

UI stands for user interface whereas UX stands for user experience. UX encompasses the experience a person undergoes while interacting with a product or a service. At the same time, UI entails a series of screens, pages, and other visual elements that enable people to use a product or a service.

Both are crucial for every product and always work closely together. However, as we’ve already stated, UX is a much wider notion, while UI can be considered as being only one part of it.

What does UX mean in statistics?

UX, short for user experience, can mean a lot of things stats-wise. Mainly because a lot of things on the website are counted towards user experience. To determine what you need to improve to enhance the overall user experience, you need to ask yourself what affects how visitors perceive your site the most. Once you do that, you’ll know exactly what you need to alter to improve the UX.

How many UX websites fail?

There are plenty of websites that fail at UX. But what is the exact percentage of websites that fail at UX? One previously-mentioned stat says it all: 70% of online companies fail because they had bad usability.

Nevertheless, that only tells us that the majority of online businesses fail due to terrible UX. It’s almost impossible to know the exact percentage, but according to research, it might be as high as 97%! Whatever the case may be, you should separate yourself from the pack by focusing on providing an exceptional experience for your users.

How do I optimize my user experience?

First, concentrate on the web design of your site. That means optimizing every page and making the site easy to navigate. It also entails improving landing pages. Ensure that everything loads fast as page speed is one of the top SEO factors in 2020. After that, move to your CTAs and improve their conversion rates.

To make all of this work, you have to understand your customers and provide them with what they want to get from your site and product. Here’s a neat guide on how to improve your UX, if you want to know more

What is the difference between CRO and UX?

We already covered what UX is, extensively, but what is CRO? Conversion rate optimization or CRO is the process through which you increase the percentage of visitors that take a desired action, including anything that affects your bottom line — hence why CRO is an important process, on par with UX.

Now, both processes focus on providing users with the best possible experience they can get. The only difference is how they get them to experience the website and which factors they focus on. In short, while UX focuses on providing great user experience through site design and optimization, CRO focuses on getting the site visitors to perform a desired action like buying a product.

Key Takeaways

So there you have it, all the important, useful, and exciting data on user experience statistics we were able to find.

They are bound to expand your knowledge on user experience and give you some neat tips on how to improve it.

And don’t forget, a great UX is key to your website’s success!

List of Sources:

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